PEST Analysis

• + - Political
  • Elections
  • Funding, grants and initiatives
  • + - Government
    • Policies
    • Structures
    • Term and change
    • Leadership
  • Home market lobbying/pressure groups
  • Inter-country relationships/attitudes
  • Internal political issues
  • International pressure groups
  • Political trends
  • Shareholder/ stakeholder needs/ demands
  • Terrorism
  • Trading policies
  • Wars and conflict
• + - Environmental
  • Consumer confidence index
  • Customer/end-user drivers
  • Disposable income
  • Exchange rates
  • General taxation issues
  • + - Home economy
    • Situation
    • Trends
  • Import/export ratios
  • Inflation
  • Interest and exchange rates
  • + - Internal
    • Cash flow
    • Finance
  • International trade/monetary issues
  • Job growth/unemployment
  • Market and trade cycles
  • Market routes and distribution trends
  • Overseas economies and trends
  • Production level
  • Seasonality/weather issues
  • Specific industry factors
  • Tariffs
  • Taxation changes specific to product/services
• + - Social
  • Advertising and publicity
  • + - Attitudes
    • People doing certain types of work
    • Work
  • Brand, company, technology image
  • Buying access and trends
  • Changes to education system
  • + - Consumer
    • Attitudes and opinions
    • Buying patterns
  • + - Demographics
    • Age
    • Gender
    • Race
    • Ethnicity
    • Etc...
  • Diversity
  • Earning capacity
  • Education
  • Ethical issues
  • Fashion & role models
  • Health
  • Housing trends
  • Immigration/emigration
  • Law changes affecting social factors
  • Leisure activities
  • Lifestyle changes
  • Living standards
  • Major events and influences
  • Management style
  • Media views
  • Occupations
  • Population shifts
  • Staff attitudes
  • Trends
• + - Technological
  • Associated/dependent technologies
  • Bio-tech
  • Collaboration tools
  • Communications
  • Competing technology development
  • Consumer buying mechanisms/technology
  • E-learning
  • Email
  • + - Energy
    • Uses
    • Sources
    • Fuels
  • Genetics
  • Global communications
  • Health (pharmaceutical, equipment, etc.)
  • + - Information
    • Communications
    • Technology
  • Innovations
  • Intellectual property issues
  • Internet
  • + - Manufacturing
    • Advances
    • Maturity
    • Capacity
  • M-learning
  • New discoveries
  • Rate of obsolescence
  • Replacement technology/solutions
  • Research
  • Research funding
  • Software changes
  • + - Technology
    • Access
    • Licensing
    • Patents
    • Maturity
    • Legislation
  • Transportation
• + - Map Marker Key
  • + - Impact
    • H - High
    • M - Medium
    • L - Low
  • + - Time Frame
    • 0 - 6 months
    • 6 - 12 months
    • 12 - 24 months
    • 24 + months
  • + - Type
    • Positive
    • Unknown
    • Negative -
  • + - Change
    • Increasing
    • Unchanged
    • Decreasing
    • Unknown
  • + - Importance
    • Critical
    • Important
    • Unimportant
    • Unknown
• + - References
  • + - Webography
    • ~ Businessball.com
    • ~ RapidBI
  • ~ Wikimindmap