PEST Analysis//mm2html.xsl FreeplaneVersion:0.9.0

PEST Analysis
- Political
  - Elections
  - Funding, grants and initiatives
  - Government
    - Policies
    - Structures
    - Term and change
    - Leadership
  - Home market lobbying/pressure groups
  - Inter-country relationships/attitudes
  - Internal political issues
  - International pressure groups
  - Political trends
  - Shareholder/ stakeholder needs/ demands
  - Terrorism
  - Trading policies
  - Wars and conflict
- Environmental
  - Consumer confidence index
  - Customer/end-user drivers
  - Disposable income
  - Exchange rates
  - General taxation issues
  - Home economy
    - Situation
    - Trends
  - Import/export ratios
  - Inflation
  - Interest and exchange rates
  - Internal
    - Cash flow
    - Finance
  - International trade/monetary issues
  - Job growth/unemployment
  - Market and trade cycles
  - Market routes and distribution trends
  - Overseas economies and trends
  - Production level
  - Seasonality/weather issues
  - Specific industry factors
  - Tariffs
  - Taxation changes specific to product/services
- Social
  - Advertising and publicity
  - Attitudes
    - People doing certain types of work
    - Work
  - Brand, company, technology image
  - Buying access and trends
  - Changes to education system
  - Consumer
    - Attitudes and opinions
    - Buying patterns
  - Demographics
    - Age
    - Gender
    - Race
    - Ethnicity
    - Etc...
  - Diversity
  - Earning capacity
  - Education
  - Ethical issues
  - Fashion & role models
  - Health
  - Housing trends
  - Immigration/emigration
  - Law changes affecting social factors
  - Leisure activities
  - Lifestyle changes
  - Living standards
  - Major events and influences
  - Management style
  - Media views
  - Occupations
  - Population shifts
  - Staff attitudes
  - Trends
- Technological
  - Associated/dependent technologies
  - Bio-tech
  - Collaboration tools
  - Communications
  - Competing technology development
  - Consumer buying mechanisms/technology
  - E-learning
  - Email
  - Energy
    - Uses
    - Sources
    - Fuels
  - Genetics
  - Global communications
  - Health (pharmaceutical, equipment, etc.)
  - Information
    - Communications
    - Technology
  - Innovations
  - Intellectual property issues
  - Internet
  - Manufacturing
    - Advances
    - Maturity
    - Capacity
  - M-learning
  - New discoveries
  - Rate of obsolescence
  - Replacement technology/solutions
  - Research
  - Research funding
  - Software changes
  - Technology
    - Access
    - Licensing
    - Patents
    - Maturity
    - Legislation
  - Transportation
- Map Marker Key
  - Impact
    - H - High
    - M - Medium
    - L - Low
  - Time Frame
    - 0 - 6 months
    - 6 - 12 months
    - 12 - 24 months
    - 24 + months
  - Type
    - Positive
    - Unknown
    - Negative -
  - Change
    - Increasing
    - Unchanged
    - Decreasing
    - Unknown
  - Importance
    - Critical
    - Important
    - Unimportant
    - Unknown
- References
  - Webography
    - Businessball.com
    - RapidBI
  - Wikimindmap