Swot analysis

All + All -

Swot analysis

+ - Weaknesses
- + - Questions
  - Disadvantages of proposition?
  - Gaps in capabilities?
  - Lack of competitive strength?
  - Reputation, presence and reach?
  - Financials?
  - Own known vulnerabilities?
  - Timescales, deadlines and pressures?
  - Cashflow, start-up cash-drain?
  - Continuity, supply chain robustness?
  - Effects on core activities, distraction?
  - Reliability of data, plan predictability?
  - Morale, commitment, leadership?
  - Accreditations, etc?
  - Processes and systems, etc?
  - Management cover, succession?
- + - Affirmations
  - Weak marketing skills
  - + - Concentration of sales
    - few products
    - few customers
  - + - Poor
    - management skills
    - financial resources
    - brand image
    - facilities
  - + - Impediment of the firm's effective performance
    - resources limitation
    - skills limitation
    - capabilities limitation
- + - Result
  - Internal Strengths
  - Environmental opportunities
  - Aggressive strategy
  - remedy or exit
+ - Opportunities
- + - Questions
  - Market developments?
  - Competitors' vulnerabilities?
  - Industry or lifestyle trends?
  - Technology development and innovation?
  - Global influences?
  - New markets, vertical, horizontal?
  - Niche target markets?
  - Geographical, export, import?
  - New USP's?
  - Tactics - surprise, major contracts, etc?
  - Business and product development?
  - Information and research?
  - Partnerships, agencies, distribution?
  - Volumes, production, economies?
  - Seasonal, weather, fashion influences?
- + - Affirmations
  - + - Improve relationship
    - buyer
    - supplier
  - Technological changes
  - + - Change circumstances
    - regulatory
    - competitive
  - Major favorable situations
- + - Results
  - Internal Weakness
  - Environmentatal opportunities
  - Turaround-style strategy
  - prioritise and optimise
+ - Threats
- + - Questions
  - Political effects?
  - Legislative effects?
  - Environmental effects?
  - IT developments?
  - Competitor intentions - various?
  - Market demand?
  - New technologies, services, ideas?
  - Vital contracts and partners?
  - Sustaining internal capabilities?
  - Obstacles faced?
  - Insurmountable weaknesses?
  - Loss of key staff?
  - Sustainable financial backing?
  - Economy - home, abroad?
  - Seasonality, weather effects?
- + - Affirmations
  - New revised regulations
    Technological changes
    Slow market growth
    Entrance of new competitors
    Major unfavorable situations in a firm's environment representing impediments to the firm's desired position
- + - Results
  - Internal Weakness
  - Environmental Threats
  - Defensive-style strategy
  - counter
+ - Strengths
- + - Questions
  - Advantages of proposition?
  - Capabilities?
  - Competitive advantages?
  - USP's (unique selling points)?
  - Resources, Assets, People?
  - Experience, knowledge, data?
  - Financial reserves, likely returns?
  - Marketing - reach, distribution, awareness?
  - Innovative aspects?
  - Location and geographical?
  - Price, value, quality?
  - Accreditations, qualifications, certifications?
  - Processes, systems, IT, communications?
  - Cultural, attitudinal, behavioural?
  - Management cover, succession?
- + - Affirmations
  - Market leadership
  - + - Advantages relative to competitors
    - in ressources
    - in skills
  - Strong buyer-supplier relationship
  - Powerful brand image
  - Ability to raise long and short term capital
  - Strong financial resources
- + - Result
  - Internal Strengths
  - Environmental Threats
  - Diversification strategy
  - maintain, build and leverage
+ - References
- ~ Wikipedia
- ~ Businessball.com
+ - Categories to analyse
- + - Product
  - what are we selling?
- + - Process
  - how are we selling it?
- + - Customer
  - to whom are we selling it?
- + - Distribution
  - how does it reach them?
- + - Finance
  - what are the prices?
  - what are the costs?
  - what are the investments?
- + - Administration
  - how do we manage all this?