Swot analysis//mm2html.xsl FreeplaneVersion:0.9.0

Swot analysis
- Weaknesses
  - Questions
    - Disadvantages of proposition?
    - Gaps in capabilities?
    - Lack of competitive strength?
    - Reputation, presence and reach?
    - Financials?
    - Own known vulnerabilities?
    - Timescales, deadlines and pressures?
    - Cashflow, start-up cash-drain?
    - Continuity, supply chain robustness?
    - Effects on core activities, distraction?
    - Reliability of data, plan predictability?
    - Morale, commitment, leadership?
    - Accreditations, etc?
    - Processes and systems, etc?
    - Management cover, succession?
  - Affirmations
    - Weak marketing skills
    - Concentration of sales
      - few products
      - few customers
    - Poor
      - management skills
      - financial resources
      - brand image
      - facilities
    - Impediment of the firm's effective performance
      - resources limitation
      - skills limitation
      - capabilities limitation
  - Result
    - Internal Strengths
    - Environmental opportunities
    - Aggressive strategy
    - remedy or exit
- Opportunities
  - Questions
    - Market developments?
    - Competitors' vulnerabilities?
    - Industry or lifestyle trends?
    - Technology development and innovation?
    - Global influences?
    - New markets, vertical, horizontal?
    - Niche target markets?
    - Geographical, export, import?
    - New USP's?
    - Tactics - surprise, major contracts, etc?
    - Business and product development?
    - Information and research?
    - Partnerships, agencies, distribution?
    - Volumes, production, economies?
    - Seasonal, weather, fashion influences?
  - Affirmations
    - Improve relationship
      - buyer
      - supplier
    - Technological changes
    - Change circumstances
      - regulatory
      - competitive
    - Major favorable situations
  - Results
    - Internal Weakness
    - Environmentatal opportunities
    - Turaround-style strategy
    - prioritise and optimise
- Threats
  - Questions
    - Political effects?
    - Legislative effects?
    - Environmental effects?
    - IT developments?
    - Competitor intentions - various?
    - Market demand?
    - New technologies, services, ideas?
    - Vital contracts and partners?
    - Sustaining internal capabilities?
    - Obstacles faced?
    - Insurmountable weaknesses?
    - Loss of key staff?
    - Sustainable financial backing?
    - Economy - home, abroad?
    - Seasonality, weather effects?
  - Affirmations
    - New revised regulations
    - Technological changes
    - Slow market growth
    - Entrance of new competitors
    - Major unfavorable situations in a firm's environment representing impediments to the firm's desired position
  - Results
    - Internal Weakness
    - Environmental Threats
    - Defensive-style strategy
    - counter
- Strengths
  - Questions
    - Advantages of proposition?
    - Capabilities?
    - Competitive advantages?
    - USP's (unique selling points)?
    - Resources, Assets, People?
    - Experience, knowledge, data?
    - Financial reserves, likely returns?
    - Marketing - reach, distribution, awareness?
    - Innovative aspects?
    - Location and geographical?
    - Price, value, quality?
    - Accreditations, qualifications, certifications?
    - Processes, systems, IT, communications?
    - Cultural, attitudinal, behavioural?
    - Management cover, succession?
  - Affirmations
    - Market leadership
    - Advantages relative to competitors
      - in ressources
      - in skills
    - Strong buyer-supplier relationship
    - Powerful brand image
    - Ability to raise long and short term capital
    - Strong financial resources
  - Result
    - Internal Strengths
    - Environmental Threats
    - Diversification strategy
    - maintain, build and leverage
- References
  - Wikipedia
  - Businessball.com
- Categories to analyse
  - Product
    - what are we selling?
  - Process
    - how are we selling it?
  - Customer
    - to whom are we selling it?
  - Distribution
    - how does it reach them?
  - Finance
    - what are the prices?
    - what are the costs?
    - what are the investments?
  - Administration
    - how do we manage all this?